FOMO

FOMO Magazine is a Web3 marketing and media company that bills itself as Solana's number-one print and digital publication, producing accessible, culture-focused coverage of the Solana blockchain ecosystem through magazine editions, video content, podcasts, and on-the-ground event reporting.

Core Mechanism and Product

FOMO operates as a multimedia content platform built around a recurring magazine that ships in both physical and digital formats. Rather than functioning purely as a website or newsletter, it places editorial weight on the physical object: printed editions are distributed at meetups, events, and community gatherings wherever Solana's builder and investor community congregates. By the time the SuperteamUK profile was published in 2023, the team had already put out multiple editions and established a cadence of in-person distribution at leader brunches, ecosystem summits, and Web3 conference floors.

Content spans a broad slice of Solana culture: NFT project spotlights, meme-token coverage, DeFi developments, and long-form interviews with ecosystem builders. The editorial tone aims for accessibility — the goal is to explain Solana's on-chain activity to readers at all experience levels, bridging the gap between insider alpha and mainstream-readable storytelling. Alongside the magazine itself, the team produces video and podcast material that extends individual stories beyond what print can capture.

Key Features

Print and digital distribution. FOMO is one of the few Solana-focused outlets to invest in physical print as a distribution channel, using magazines as both a product and a community-building artifact at events.

Event-embedded journalism. The team has covered major Solana gatherings including Zebu Live in London (UK's largest Web3 event), SuperteamUK's community tour, Bengaluru ecosystem meetups, APEX Singapore in late 2025, and Solana Conference in Abu Dhabi. Coverage is generated on-site rather than remotely, giving the publication a field-reporting character.

Interview-led editorial. In-depth conversations with founders, builders, and community figures form a significant part of the content mix, with a stated interest in the human stories behind on-chain projects — what the team describes as "the humanity behind the blockchain."

Multimedia output. Beyond print, FOMO publishes video and podcast content to reach audiences across different consumption habits.

Team

FOMO was co-founded by three individuals, two of whom are prominently identified in public sources.

George is Co-Founder and CEO. He is a British military veteran who became active in crypto in 2021, joined SuperteamUK as a founding member, and holds a Council seat at DeGods. He was an early supporter and investor in BONK. George became the connective tissue between FOMO and the broader SuperteamUK community, which gave the project early visibility and credibility within the Solana ecosystem.

Jay is a Co-Founder. He entered crypto in 2017 and is also the founder of Nonfungiblwear, a Web3 clothing brand, giving him practical experience running a brand and community at the intersection of NFT culture and physical goods. His background aligns with FOMO's dual-format (physical + digital) distribution strategy.

A third co-founder contributes to operations but has not been prominently named in available public coverage.

Tokens and Assets

FOMO Magazine does not issue a dedicated token. It is a media and marketing business, and its economics are built around editorial partnerships, event media deals, and grant funding rather than on-chain token mechanics. There is no FOMO Magazine governance token, revenue-share token, or NFT collection directly affiliated with the publication.

Funding and Institutional Support

The project received a Superteam instagrant — a rapid, milestone-based grant from the Solana Foundation-backed Superteam programme — in its early phase. This provided both financial runway and community infrastructure: Superteam membership grants access to a network of Solana builders, investors, and partner projects.

FOMO participated in Superteam's Hyperdrive program, the competitive builder accelerator run under Superteam's umbrella, which gave the project additional exposure and credibility.

The Solana Foundation directly supported FOMO's distribution efforts, helping the magazine reach a wider audience across the ecosystem.

Commercial partnerships provide the primary revenue model. FOMO has served as the official media partner for Zebu Live and worked with projects including Backpack and Flight3 on editorial and distribution arrangements. Collaboration with Flight3 was specifically noted on the fourth edition of the magazine.

Solana Ecosystem Fit

FOMO fills a genuine gap in the Solana media landscape. Most ecosystem coverage exists in the form of Twitter threads, Discord announcements, and online publications — FOMO differentiates by physically showing up at events and putting a tangible object in readers' hands. This approach is particularly effective at conferences and builder summits where community identity and project visibility are actively contested.

The project is embedded in the SuperteamUK chapter of the broader Solana Foundation community infrastructure, giving it organic ties to UK-based builders while maintaining a global reach through international event coverage. Its events footprint spans London, Berlin, Bengaluru, Singapore, and Abu Dhabi, reflecting the international scope of Solana's community.

Current Status

FOMO Magazine was founded in 2023 and remained active through at least late 2025, with the team covering APEX Singapore in September 2025 and announcing plans to attend Solana Conference in Abu Dhabi. Its primary website (fomo.media) was unresponsive at time of writing, though the project's social presence and event activity confirm ongoing operations. The @magFOMO account on X serves as the publication's main public-facing channel.