Mallow

Mallow is a next-generation NFT art marketplace on Solana built around a simple premise: artists deserve more than a single way to sell. While most platforms offer a fixed-price listing or a basic auction, Mallow ships six distinct selling mechanisms—each designed for a different creative scenario—alongside enforced creator royalties, a native ecosystem token, and social tools that keep collectors engaged beyond the transaction.

Six Ways to Sell

The platform's menu of sale types is the feature that most sets it apart from general-purpose Solana NFT marketplaces.

Fixed Price 1/1 is the straightforward listing type for single-edition artworks. Artists set a price in SOL, USDC, or any SPL token; buyers purchase instantly without a bidding process. Fixed Price listings support bundling with physical artwork, allowing artists to ship original pieces to buyers while delivering the on-chain token simultaneously—shipping details are collected at checkout.

Fixed Price Editions extends this to limited or open editions with tiered pricing. A single work can carry multiple price points, useful for bundling a digital-only tier alongside a digital-plus-physical tier.

Auction brings English-style bidding to 1/1 pieces, with meaningful anti-sniping protection built in. An optional "end phase" automatically extends the auction window when a bid arrives close to the deadline—for example, a bid placed at 1:59 PM on a 2:00 PM close might push the deadline to 2:05 PM. Reserve prices are denominated in SOL, USDC, or SPL tokens, and bid increments can be configured as a percentage or a fixed amount.

Gumball is a randomized distribution mechanism inspired by the vending machine of the same name. All items in a Gumball are priced identically; buyers pay the fixed amount and receive a random artwork from the pool. Gumball supports multi-artist collaborations with automatic revenue splits, up to four allowlist presale phases, and two operational modes: artists can upload new artworks that mint on purchase, or select pre-minted pieces from their wallets. The platform charges a 5% fee on Gumball sales, capped at 1,000 items per deployment.

Jellybean takes randomized distribution a step further by introducing rarity tiers. A single Jellybean sale can mix 1/1 "mythic" pieces with editions of varying scarcity. Rarity tiers—Mythic, Legendary, Epic, Rare, Uncommon, and Common—are assigned automatically based on relative supply. Per-wallet purchase caps prevent any single collector from dominating a drop, and revenue is split automatically across up to five wallets on every sale. Jellybean is exclusive to Metaplex Core assets, supports up to 255 items, and carries a 5% platform fee. It is particularly suited for collection launches that want to create genuine collector excitement around rarity without requiring a custom mint contract.

Raffle was developed in partnership with Famous Fox Federation. Artists set a ticket price and total supply (between 3 and 10,000 tickets), and one winner is drawn at random. The format creates demand for highly sought works by distributing access across many collectors rather than awarding the piece to a single high spender. Artists can restrict entry to holders of specific collections (a "holder-only" mode available for 1 SOL), and no single wallet can hold more than 40% of the total ticket supply. Raffle durations range from 24 hours to two weeks, or a custom end time.

Creator Royalties

Mallow enforces creator royalties on secondary sales—a meaningful commitment in an ecosystem that, at the height of the "zero-royalty" movement in 2022 and 2023, saw many platforms and aggregators treat royalties as optional. Enforcement means every resale of a Mallow-listed work generates the royalty the artist originally configured, without relying on marketplace discretion.

SMORES and the Rewards Ecosystem

SMORES is Mallow's native Solana token (mint: smoEhMZMweWBnpd1QoU4ZjuVNBxMFchqy4NRMBbtW7V), tradeable on Jupiter. It replaced an earlier token called XNU; legacy XNU holders can swap via an in-platform tool.

The token serves several functions. Most prominently, it powers a weekly rewards program built around Protocol Points (PP). Users accumulate PP through marketplace activity—buying, selling, and engaging on the platform—and each week their share of the SMORES reward pool is proportional to their PP relative to all participants. Points reset weekly, creating a recurring incentive loop rather than a one-time airdrop structure. Holders of the Mallow Monkeys NFT collection receive a 10% PP multiplier, giving the team's native collection tangible ongoing utility.

Beyond rewards, SMORES enables Cream, a product that reduces minting and edition-printing fees to zero. This makes the token directly useful for artists who mint frequently. SMORES also carries governance rights through MallowDAO, can be staked, and is accepted for merchandise in the Mallow store.

The SMORES ecosystem draws funding from 15% of mallow.art marketplace revenue, 90% of Mallow Monkeys secondary royalties, and 100% of SMORES product revenue, creating a flywheel that ties platform success to token utility.

Mallow Monkeys

Mallow Monkeys—described by the team as "cute, gooey little monkeys that built a digital art marketplace"—is the platform's official NFT collection. Beyond the 10% Protocol Points multiplier, the collection functions as a community membership pass and is traded on secondary markets including Tensor.

Social and Cross-Chain Features

Mallow integrates a community discussion layer called Talkboard directly into creator profiles, allowing artists to communicate with collectors without leaving the platform. Creator profiles automatically aggregate listings across Solana, Ethereum, and Tezos into a unified view—a useful feature for artists who work across chains and want a single discoverable presence.

The platform also offers an Airdrop tool for distributing editions or 1/1s directly to specified wallets, and a token-gating feature that allows artists to embed exclusive content inside NFTs, visible only to holders.

New users can apply for one complimentary Metaplex Core mint at apply.mallow.art, lowering the barrier to publishing on-chain work for the first time.

Market Position

Mallow operates in the Solana 1/1 art niche alongside Exchange.art, the established incumbent. Independent analysts describe the two platforms as expanding the addressable market for curated digital art on Solana rather than competing purely for the same collectors. Magic Eden and Tensor dominate overall Solana NFT volume but are primarily built for PFP collections and high-frequency secondary trading—a different use case from the artist-collector relationships Mallow is designed to support.

The platform's combination of flexible selling mechanics, royalty enforcement, a functioning token rewards layer, and an active creator community makes it a substantive option for artists working in the Solana digital art ecosystem.