Fundl

Fundl is a crowdfunding platform built on Solana that targets creators of narrative and entertainment content — books, comics, animation, video games, and board games. Where traditional crowdfunding platforms treat backers purely as donors, Fundl introduces an affiliate layer: supporters can earn by actively promoting the campaigns they back, turning the marketing burden away from individual creators and into a community-driven effort. The tag line "Profit from projects you back" captures this design intent directly.

Origin and Team

Fundl was founded by Josip Volarević, a Croatia-based developer who previously co-founded dReaderApp, a digital comics reading platform on Solana. After working in that space, Volarević identified a broader unmet need among content creators: existing crowdfunding tools require creators to handle their own distribution and marketing, and platforms like Kickstarter offer no mechanism for supporters to benefit financially from spreading the word. Fundl is the product of that pivot, incorporating lessons from over 20 interviews Volarević conducted with Kickstarter creators who had raised between $0 and $1 million on the platform.

Volarević has been an active participant in the Superteam ecosystem on Solana, accumulating $12,000 in bounty earnings across four submissions. In December 2025, he presented Fundl at the Superteam Global Demo Day held during Solana Breakpoint in Abu Dhabi — a curated showcase reserved for founders who have already raised funding and are actively building on Solana.

How It Works

Fundl positions itself as a Kickstarter-style platform for creative storytelling, but with three structural differences.

Stablecoin-native payouts. When a crowdfunding campaign closes successfully, proceeds convert 100% into stablecoins before being distributed to the creator. This means creators receive payments in a stable unit of account rather than a volatile asset, reducing the friction of their first interaction with blockchain rails.

Hybrid grant and crowdfunding model. Fundl can pair creator grants with community crowdfunding. In the model described in the project's Metaplex Ecosystem Fund proposal, a creator might receive a partial grant (for example, $5,000 of a $20,000 goal) while crowdfunding the remainder from their audience. Critically, if the creator fails to raise the community portion, all consumer contributions are returned and the grant is not disbursed — ensuring that only campaigns with demonstrated audience demand receive the full allocation.

Affiliate/ambassador marketing. Rather than requiring creators to act as their own marketers, Fundl routes promotion through consumers. Backers who promote campaigns and drive contributions earn a share of the resulting revenue. The platform frames this as shifting marketing effort into the hands of the people best placed to do it organically — fans and community members who already believe in the creator's work.

Blockchain Integration

Fundl is built on Solana and leverages the network's low fees and fast finality for payment processing. The platform does not launch its own token and does not issue NFTs. Volarević has described it explicitly as "not a degen product," designed to function as a straightforward consumer platform accessible via standard web payment methods (VISA and stablecoins), with the blockchain layer largely invisible to creators entering from web2.

This positioning is deliberate. For many storytelling-category creators — who may have no prior crypto experience — the on-ramp to blockchain comes through the campaign settlement, where stablecoins provide a comprehensible, stable payment format. The platform aims to make that transition feel like a payment product rather than a crypto product.

Ecosystem Context

Fundl has sought grant support from within the Solana ecosystem to accelerate creator onboarding. In a proposal to the Metaplex Ecosystem Fund, Volarević requested 2,000 SOL for a "Grow the pie fund" initiative, with funds earmarked to provide partial grants to creators launching campaigns on the platform. The proposal described the mechanism as a safe way to distribute ecosystem resources: capital is only deployed to creators who demonstrate sufficient community demand to unlock it.

The project is registered under the Reddit community r/fundl and maintains an X/Twitter presence at @FundlDotFun. Its official website is at fundl.fun.

Summary

Fundl is an early-stage Solana project targeting the creator crowdfunding market with a differentiated model: stablecoin-settled campaigns, affiliate earning for backers, and a hybrid grant mechanism that gates capital deployment on demonstrated community traction. It is founded by the creator of dReaderApp and has been publicly showcased at Solana Breakpoint 2025. The project does not rely on speculative token mechanics; instead it positions blockchain as a payment rail for a platform designed to onboard web2 creators into the Solana ecosystem.