Doodles

Doodles began as a 10,000-piece generative NFT collection launched on the Ethereum blockchain on October 17, 2021. The project was founded by three figures who had previously worked on CryptoKitties at Dapper Labs: Evan Keast (known as Tulip), Jordan Castro (Poopie), and illustrator Scott Martin (Burnt Toast). Martin's colorful, rounded character designs — featuring pastel-toned skeletons, cats, pickles, and apes — gave the collection a distinctive visual identity that separated it from the more monochromatic profile-picture NFTs dominant at the time.

The original 10,000 Doodles were minted at 0.123 ETH each, with traits distributed across backgrounds, heads, faces, body types, and accessories. Holders were granted access to the Doodlebank, a community treasury funded by secondary royalties, giving token owners the ability to propose and vote on how funds were spent — from merchandise and events to charitable initiatives.

A Brand Beyond NFTs

Following a period of rapid growth, Doodles brought in Julian Holguin, former President of Billboard, as CEO in 2022, alongside music icon Pharrell Williams as Chief Brand Officer. The team pursued mainstream brand partnerships and licensing deals throughout 2022 and 2023. In early 2025, original artist and co-founder Scott Martin assumed the CEO role and signaled a course correction. Martin described the prior strategy as the "futon effect" — trying to be "a bed and a couch" simultaneously — and announced a pivot back toward the core community and authentic creative expression. He committed to abandoning what he called "extractive" corporate partnerships and rebuilding trust with NFT holders.

Some brand awareness partnerships have continued, including a collaboration with McDonald's and an ongoing relationship with Pharrell Williams. A physical collectibles partnership with ElmonX and a "Piet Mondrian x Doodles" desk series demonstrated the project's continued interest in high-quality tangible merchandise alongside digital assets.

Solana Expansion and the DOOD Token

On May 9, 2025, Doodles launched its native ecosystem token — DOOD — on the Solana blockchain, marking the project's first major foray outside Ethereum. The team selected Solana for its high throughput, low transaction costs, and accessibility for gaming and interactive experiences. The token is planned to bridge to Base, Coinbase's Ethereum Layer 2 network, at a later stage.

DOOD has a fixed supply of 10 billion tokens, distributed as follows:

• 30% — Airdrop to existing Doodles NFT holders
• 25% — Ecosystem fund for collaborative projects
• 17% — Core team allocation (subject to a one-year lock and three-year vesting schedule)
• 13% — "New Blood" fund for onboarding new Solana community members
• 10% — Liquidity provision
• 5% — Doodles Inc. operations (also subject to the same lock and vesting terms)

The 13% New Blood allocation was distributed to participants within established Solana communities including BonkBot, DRiP, and Solana Mobile, positioning DOOD as an entry point for Solana-native users who had no prior relationship with the Doodles brand. On launch, DOOD was listed on Bybit, Binance Alpha, Gate.io, KuCoin, and MEXC.

CEO Scott Martin framed the token as the unifying layer of a multi-product ecosystem: "DOOD will be embedded into everything we do, from DreamNet and product integrations to gaming and creative participation." He described the token as chain-agnostic infrastructure: "Doodles is chain-agnostic. We build wherever it makes the most sense."

DreamNet: AI-Powered Collaborative Storytelling

The most technically ambitious element of Doodles' Solana expansion is DreamNet, a decentralized AI storytelling protocol whose whitepaper was published on March 27, 2025. DreamNet allows users to collaboratively construct narrative universes using blockchain-verified contributions, AI-generated content, and a token-incentivized creator economy.

The protocol is built around a system called WorldState — a dynamic on-chain ledger that records user contributions, tracks their relationships to one another, and assesses their popularity over time. WorldState uses a vector system to maintain narrative consistency across collaboratively built story universes, creating a shared canonical record of characters, settings, and plot developments that also serves as training input for the AI content generation layer.

Within DreamNet, creators can mint and own characters, locations, and story worlds as tokenized assets. The token economy operates on several layers:

• Universe Tokens reward creators of popular story worlds
• Agent Tokens reward creators of engaging characters
• Place Tokens reward creators of meaningful setting contributions
• Each specialized token maintains a direct liquidity pairing with DOOD

When third-party applications — including games or animations — use content from the WorldState, fees flow back to the original creators who built that content. This positions DreamNet as infrastructure for a creator-owned media stack, where intellectual property generates ongoing royalties rather than one-time sale proceeds.

Doodles NFT holders received priority access to the DreamNet closed beta, reinforcing the project's intent to anchor its Solana expansion in the existing community's interests.

Gaming and Community Activations

Alongside DreamNet, Doodles has used gaming as a community engagement mechanism. "Lord of the Files," a survival-style office game hosted on X (formerly Twitter), launched as an early example — players competed for a prize pool of 500,000 DOOD tokens. The team has indicated broader gaming integrations are planned as part of the ecosystem buildout, with DOOD serving as the in-game currency and reward mechanism.

Ecosystem Context and Solana Fit

Doodles' expansion to Solana represents a meaningful moment for the chain's NFT and gaming sectors. Solana's fee structure makes it economically viable to run interactive token mechanics, micro-reward systems, and real-time collaborative content at scale — use cases that would be prohibitively expensive on Ethereum mainnet. The DreamNet architecture in particular depends on frequent small transactions, creator fee distributions, and character token trading, all of which are better suited to Solana's performance characteristics.

The project has not disclosed public security audits of the DOOD token contracts or the DreamNet protocol at the time of writing. No formal audit reports have been published by the team.

Doodles occupies an unusual position in the Solana ecosystem: it is one of the few blue-chip Ethereum NFT brands to make a substantive move onto Solana with a native token and original protocol infrastructure, rather than simply bridging existing assets. The combination of an established holder community, a recognizable visual identity, and an ambitious creator economy protocol gives the project a distinct profile among Solana-based entertainment projects.