eToro

eToro is a multi-asset investment platform that lets retail investors trade stocks, ETFs, cryptocurrencies, commodities, indices, and currencies through a single account — with Solana (SOL) available for spot purchase, leveraged CFD trading, and, for US customers, native staking.

Background

Founded in 2007 by brothers Yoni and Ronen Assia and David Ring, eToro was built around the idea that investing should be as social and accessible as any online network. The company is headquartered in Tel Aviv with regulated subsidiaries in the UK (FCA), Cyprus (CySEC), Australia (ASIC), and the United States. In May 2025, eToro completed an initial public offering on the Nasdaq Global Select Market under the ticker ETOR, pricing at $52 per share — above its expected range — and closing its debut session up nearly 29%, valuing the company at over $5.4 billion. The IPO raised approximately $310 million.

The platform now serves more than 40 million registered users across 75 countries and holds over 3.5 million funded accounts. Crypto assets accounted for roughly one quarter of eToro's net trading contribution in 2024, with revenue from crypto assets more than tripling year-over-year. Net income grew almost thirteenfold to $192.4 million in 2024.

Core Mechanism: Social Copy-Trading

eToro's defining feature is CopyTrader, a social investment tool that lets any user replicate the live portfolio and trade activity of a more experienced investor on a proportional basis. A user sets an allocation amount, selects a trader to copy, and the system automatically mirrors every subsequent trade in real time. The copied trader earns a portion of the follower's gains; followers retain full control and can stop copying at any time.

This mechanic lowers the barrier for new investors who lack the time or expertise to research individual positions, while giving skilled traders an audience and a performance-linked income stream. It is the feature most analysts cite when describing eToro as a "social network trading platform" rather than a conventional brokerage.

Products and Features

Smart Portfolios are thematic, pre-built investment collections managed according to a defined strategy — covering areas like DeFi, emerging markets, or AI. They function like a curated, actively managed basket without requiring the user to pick individual assets.

Agent Portfolios represent eToro's newer AI-native offering. Users define an investment objective and risk parameters; an AI model constructs and rebalances a portfolio within those constraints. The feature is described as autonomous portfolio management for retail accounts.

Tori AI is an in-platform assistant that provides real-time sentiment analysis, market summaries, and educational context. eToro positions it as informational only, not a trade execution tool.

eToro App Store allows users to build and deploy customizable trading tools using AI without writing code, extending the platform's functionality beyond standard brokerage features.

Solana on eToro

Solana is available on eToro as a directly purchasable digital asset. Users can buy and hold real SOL in their eToro account, track live prices through TradingView-powered charts, and convert SOL to multiple fiat currencies including USD, EUR, GBP, AUD, SGD, NZD, and JPY.

For eligible clients outside the United States (primarily EU and Australian users), eToro also offers SOL CFD (contract for difference) trading with leverage up to 1:2, allowing traders to take long or short positions on SOL price movements without owning the underlying asset. UK, US, and Brazilian residents are excluded from crypto derivative trading under local regulatory requirements.

Staking is available to US customers. eToro launched its US staking program with Solana as one of the three initial supported assets alongside Ethereum and Cardano. The program is structured to abstract away the technical complexity of staking: users hold SOL in their eToro account, eToro delegates it to validators on the Solana network, and monthly rewards are credited to the user's account. Andrew McCormick, Head of eToro US, described the goal as letting "retail investors enjoy monthly rewards without added complications."

Crypto fees on eToro start at 0.3% for high-volume traders and are capped at 1% per transaction for standard users.

Regulation and Security

eToro operates under multi-jurisdictional financial regulation: FCA (United Kingdom), CySEC (Cyprus), ASIC (Australia), and relevant US regulators. Client funds are held in segregated accounts at major banks. UK clients are covered by the Financial Services Compensation Scheme up to £85,000; certain account types carry protection up to $1,000,000. The platform's Nasdaq listing subjects it to ongoing SEC disclosure requirements and independent auditing.

Fit in the Solana Ecosystem

eToro's relevance to the Solana ecosystem is primarily distributional. With 40 million users who may have no prior on-chain experience, eToro functions as one of the largest retail on-ramps for SOL exposure globally. Users who buy SOL through eToro are typically custodied on the platform rather than holding self-custody wallets, but the staking program creates a direct connection to the Solana validator network — eToro's delegation adds to the set of stake-weighted validators helping secure the chain.

For users who want to move assets off-platform, eToro offers a standalone crypto wallet (eToro Money Wallet) that supports transfers to external addresses, providing a pathway from custodied exchange holdings to self-custody participation in the broader Solana DeFi and application ecosystem.

eToro's educational content on Solana — covering Proof of History, network throughput, fee structure, and the July 2025 Solana Turbo upgrade targeting one million transactions per second — also serves as a broad awareness layer for retail investors encountering Solana for the first time.