MOOAR

MOOAR is a multi-chain NFT marketplace and launchpad that replaces per-transaction platform fees with a flat monthly subscription, while enforcing mandatory creator royalties — a stance the platform's builders took deliberately as much of the industry moved in the opposite direction.

Background and Team

MOOAR launched in November 2022 as the third product from Find Satoshi Lab (FSL), a Web3 development studio founded in 2021. FSL is best known for [[PROJECT:271]], the move-to-earn fitness application that reached widespread adoption on Solana. MOOAR followed FSL's decentralized exchange (DOOAR) as the studio's push into NFT infrastructure. Shiti Manghani serves as COO of Find Satoshi Lab.

How It Works

Rather than taking a percentage cut from every sale, MOOAR charges a flat $29.90 per month for membership access. Members transact with 0% platform fees. The team's published rationale is that a flat subscription becomes cheaper than a percentage fee once a user is trading meaningful volume — the math they cite: a single 60 ETH BAYC trade at a competing marketplace charging 2% would cost more than five years of MOOAR membership fees.

On royalties, MOOAR takes a mandatory enforcement approach. Creators set royalties between 0.5% and 10%, with a default of 2% applied when a collection is minted. The marketplace does not allow buyers to opt out of paying those royalties — a deliberate design choice to protect creator revenue at a time when other platforms were making royalties optional or eliminating them entirely.

Chains and Assets

MOOAR operates across Solana, Ethereum, and Polygon. It supports all standard NFT assets on those chains and was designed from the start to include STEPN's digital sneaker NFTs alongside external collections. Multi-chain support means creators and collectors from different ecosystems can trade on a single platform without switching marketplaces.

Key Products and Features

Marketplace: The core buy-sell-list interface for NFTs across the supported chains. Members transact free of platform fees; royalties flow directly to collection creators.

Launchpad: MOOAR's launchpad operates as a community-driven selection process. New NFT project applicants are evaluated through a voting mechanism where $GMT token holders determine which projects debut on the platform. FSL describes it as a "community-driven hackathon" format, structured in seasons. Season 1 and Season 2 were documented on the Medium blog in early 2023.

MOOAR Box: Launched in November 2023, MOOAR Box is a gamified reward product within the launchpad ecosystem. Season 1 consisted of four rounds (each two weeks), distributing $3 million in rewards including STEPN x MOOAR Genesis Sneakers and blue-chip NFTs. The boxes gamify participation in the MOOAR ecosystem and serve as a mechanism to incentivize trading activity.

GNT (Generative NFT Tool): FSL launched GNT in April 2023 as an AI-powered NFT creation tool, exclusive to Solana at launch. GNT allows creators to generate original AI artwork from text prompts and mint up to 1,000 NFTs in a single batch. The tool integrates with FairMint, a minting mechanism that lets creators mint collections by burning $GMT tokens, with a 24-hour pricing window. Artwork generated via GNT is listed and traded on MOOAR.

FSL Points and Level System: MOOAR includes a gamified engagement layer — trading and platform activity accumulate FSL Points, which can be redeemed for rewards. Members gain level progression and loyalty recognition, reflecting an approach borrowed from Web2 loyalty programs.

Token Integration

The $GMT token (Find Satoshi Lab's ecosystem governance token) plays a functional role in MOOAR. GMT holders vote to determine which projects are accepted into the launchpad, and the FairMint mechanism in GNT uses GMT burning as a minting cost. MOOAR itself does not have a separate native token — all token-denominated mechanics run through GMT.

STEPN users with qualifying activity history (Genesis Sneaker holders, users who covered 1,500 or more kilometers, or users who distributed 50 or more activation codes) are eligible for complimentary MOOAR membership, directly linking the two FSL products.

Ecosystem Fit on Solana

MOOAR entered Solana's NFT marketplace landscape at a competitive moment, alongside Magic Eden and other established venues. Its differentiation rests on three pillars: the subscription model that eliminates per-trade costs for active collectors, mandatory royalty enforcement that positions it as the creator-aligned option, and the FSL ecosystem integration that funnels STEPN's existing user base toward MOOAR.

The inclusion of Solana in the multi-chain design reflects FSL's history on the network — STEPN built its early traction there, and MOOAR's launchpad has supported Solana-native NFT collections from launch. The GNT AI creation tool also launched exclusively on Solana before any expansion to other chains.

MOOAR's on-chain program (5pBn2Sxa41SUuTxKR8s91kMn9LHptd7Q9AA7nP6mqa4W) is deployed on Solana Mainnet and classified as an NFT Marketplace with Live status.