1-800-Flowers ($FLWS) Lists on Solana via Backpack Securities, Posts $22M on Day One

Backpack Securities listed a tokenized version of 1-800-FLOWERS.COM, Inc. (Nasdaq: FLWS) on Solana on September 12, 2026, with Sunrise coordinating on-chain distribution and liquidity. The token, FLWS, opened at $27.55 and generated $22.19M in first-day trading volume across 20 venues, per tokens.xyz, with a 24-hour price change of +656.94% from listing.

$FLWS Token: 1:1 Redeemable, 24/7 On-Chain Trading

Each FLWS token corresponds 1:1 to conventional FLWS shares held in custody by Backpack Securities, per the company's listing announcement. Holders can redeem tokens for actual shares through Backpack, and the underlying equity entitlements, including dividends, transfer with the token. The canonical Solana contract address, confirmed by Sunrise at listing: FLWSojG1gB5VStYR3Sb4nQFRt43UBYkqih1j2CpVLqgd.

Trading runs 24/7 across Jupiter, Titan, DFlow, Orca, Kamino, Sunrise, JTX, and OMFG, with $1.74M in liquidity across those venues, per tokens.xyz. The stock trades on Nasdaq Monday through Friday during market hours only; the on-chain version has no trading halt. The token counted 3,774 on-chain holders as of 19:45 UTC on listing day, per Solana Compass data. FLWS is not available to US persons.

Why 1-800-Flowers Is a Different Kind of Listing

1-800-FLOWERS.COM operates as a holding company for flowers and gourmet gifting brands including Harry & David, Cheryl's Cookies, and The Popcorn Factory. Founded in 1976 and headquartered in Jericho, New York, the company is a recognizable consumer name rather than the high-profile technology or gaming stocks that dominated the earlier wave of Backpack Securities listings.

Backpack Securities manages custody and issuance of the tokenized shares, while Sunrise coordinates on-chain listing and liquidity formation across the Solana DEX ecosystem. The token is compatible with Jupiter, Phantom, Raydium, and other Solana ecosystem platforms, per Backpack's announcement.

Part of a September Expansion by Backpack and Sunrise

FLWS follows two consecutive days of new listings. DraftKings ($DKNG) went live September 11 and cleared $39M in volume within three hours. On September 10, Backpack and Sunrise added 20 stocks including Micron Technology (MU), Moderna (MRNA), and Nike (NKE). The day before FLWS listed, Solana's total tokenized equity supply reached a $684M all-time high, up 47% in three weeks.

The September batch spans biotech, entertainment gaming, sportswear, and now consumer gifting, broadening the range of US equities trading around the clock on Solana's on-chain markets.