NEUKO

NEUKO is an AI-native interactive media studio on Solana that inverts the traditional entertainment IP model: rather than delivering content top-down to passive audiences, it equips a community with AI-powered creation tools, then anchors that participation on Solana through NFT badges and a native token. The studio describes itself as a creator operating system, a platform where branded characters learn, adapt, and connect through both machine learning pipelines and community input. Co-founded by Squinch, Greenie, and Austin — formerly of the Doodles web3 creative team — NEUKO operates under PSYOP Independent Media Group, a network of roughly 20 independent studios whose client roster includes Disney, Apple, and Epic Games. The flagship character is GBOY, a hooded fox figure symbolizing rebellion, freedom, and chaos. The team built custom-trained LoRAs (Low-Rank Adaptations) from scratch to ensure visual consistency across all GBOY content, enabling thousands of community members to remix the character while maintaining a recognizable core identity. The full production pipeline — illustration, animation, voice creation, NFT asset generation, and video — runs on AI tooling developed in-house. Community members access the tools at gboyspecial.com, which recorded over 80,000 AI-generated images within the first six weeks of launch. GBOY Badges are a three-tier NFT collection on Solana: Rabbit (250 supply, Phase 1 airdrop), Moth (750 supply, Phase 2), and Snake (open supply, Phase 3), totaling 1,500 items in the closed phases. The collection traded at the top of Solana NFTs by volume and engagement shortly after launch in October 2025. The GBOY token followed in December 2025, listed on OpenSea and Coinbase. The team describes GBOY as the first AI-native IP token, the on-chain mechanism for the community to hold a stake in the IP it co-creates. The token contract is svy5ErijNYy9hEVzxknCdwWdZ3NeXJTdpb9Ndnso17f on Solana. Additional products include BlockTracker (a gamification platform tracking six statistics across six character classes), GBOY Vinyl Statues (phygital collectibles through Phygitals), and episodic narrative video content including a three-part Episode 1 released January 2026. The project layers an alternate-reality game narrative involving fictional entities MITER-Corp and Aurelian Systems, with community puzzle-solving and transmissions (video clues) as engagement mechanics. By February 2026 this expanded to include IRIS, a fictional AI patient care assistant, and by March 2026 the HARMONY pharmaceutical product arc. The project was nominated as a finalist for most viral X campaign at the Solana Community Spotlight awards. As of mid-2026 the studio remains active, with recent work produced for the Runway Big Ad Contest.