Jon Wong, head of engineering at the Solana Foundation, delivers a groundbreaking talk at Breakpoint 2024 in Singapore, revealing key insights into building successful products on the Solana blockchain. His presentation challenges developers to rethink their approach, emphasizing user experience and leveraging Solana's unique advantages.

Summary

Jon Wong's talk at Breakpoint 2024 provides a comprehensive overview of product development on Solana, focusing on how to build better products by leveraging the blockchain's unique attributes. He emphasizes the importance of understanding why blockchain technology is valuable, highlighting features such as trustlessness, composability, and efficiency gains.

Wong stresses the significance of user experience in blockchain products, urging developers to deliver value immediately and meet users where they are. He introduces innovative concepts like blockchain links (blinks) and discusses the importance of building for user intent.

The presentation also touches on the current state of Solana's infrastructure and hints at future developments. Wong encourages developers to explore new problem spaces and create products that address real-world issues, potentially revolutionizing various industries through blockchain technology.

Key Points:

Understanding the Value of Blockchain

Wong begins by emphasizing the importance of understanding why blockchain technology is valuable for product development. He highlights several key attributes:

• Trustlessness and censorship resistance
• Security and provenance
• Ownership and self-sovereignty
• Interoperability and composability
• Programmable money

These features provide unique advantages for building products on blockchain platforms like Solana. Wong stresses that developers should have a clear understanding of how these attributes benefit their specific product or business.

Leveraging Composability and Efficiency

Wong delves into two specific blockchain attributes: composability and efficiency. He uses the example of Baxas, a company that tokenizes high-end whiskeys as NFTs, to illustrate the power of composability. By creating NFTs, Baxas can easily integrate with existing marketplaces and lending platforms without building these components from scratch.

Regarding efficiency, Wong describes the concept of a "stablecoin sandwich" in hotel reservations. This innovative approach allows for instant payments and discounts by utilizing crypto in the middle of a traditional fiat transaction, demonstrating the potential for blockchain to optimize existing business processes.

Prioritizing User Experience

A significant portion of Wong's talk focuses on the importance of user experience in blockchain products. He argues that developers should start with the customer experience and work backwards to the technology, rather than the other way around.

Wong provides several practical tips for improving user experience:

1. Deliver value immediately: Allow users to preview functionality before connecting a wallet.
2. Reduce friction: Consider using browser storage or transaction relays to minimize barriers to entry.
3. Leverage on-chain data: Utilize existing information to personalize user experiences.
4. Meet users where they are: Implement features like blockchain links (blinks) to integrate crypto functionality into existing platforms.
5. Build for intent: Design intuitive interfaces that anticipate user needs and simplify complex actions.

Future Directions and Opportunities

Wong concludes by discussing potential areas for future product development on Solana. He encourages developers to explore new problem spaces and create products that address real-world issues. This includes considering applications in various industries and leveraging Solana's unique features to create innovative solutions.

Facts + Figures

• Jon Wong is running the engineering team at the Solana Foundation
• This is Jon Wong's fourth Breakpoint conference
• Solana's infrastructure allows for transactions costing less than a tenth of a cent
• Blinks (blockchain links) enable crypto functionality to be integrated into any website
• Token extensions on Solana allow for the creation of complex institutional finance products
• Solana is described as being at the "car" stage of development, with robust infrastructure in place
• The talk emphasizes the importance of talking to users and understanding their needs
• Wong suggests using browser storage or session keys to reduce friction for new users
• ZK compression is mentioned as a technology that can help reduce transaction costs
• The presentation highlights the potential for blockchain to optimize existing business processes, such as hotel reservations

Top quotes

1. "You've got to start with the customer experience and work backwards to the technology. You cannot start with the technology and try to figure out how you're going to sell it."
2. "Form follows function. And when the form is fast, easy, interoperable, and on Solana, cheap, then you start building more interesting products as a result."
3. "The technology falls away. And you can do the thing that you want to do."
4. "You must talk to your users. You must talk to people and understand exactly what they're dealing with in order to solve those things."
5. "Why not preview another public key? I kind of want to see what it's going to look like. Show me the value that you're going to provide to me before I have to get all this stuff set up."

Questions Answered

What are the key advantages of building products on blockchain platforms like Solana?

Blockchain platforms like Solana offer several unique advantages for product development. These include trustlessness, censorship resistance, security, provenance, ownership, self-sovereignty, interoperability, composability, and programmable money. These features allow developers to create products that are more secure, transparent, and efficient than traditional alternatives.

How can developers leverage composability in their Solana-based products?

Composability allows developers to easily integrate their products with existing services and platforms on the Solana ecosystem. For example, a company creating NFTs can instantly access secondary marketplaces like Tensor and Magic Eden, or integrate with lending platforms like Bridge split. This allows teams to stay small and nimble while offering a wide range of functionality to their users.

What are some strategies for improving user experience in blockchain products?

Jon Wong suggests several strategies for enhancing user experience in blockchain products. These include delivering value immediately by allowing users to preview functionality before connecting a wallet, reducing friction by using browser storage or transaction relays, leveraging on-chain data to personalize experiences, meeting users where they are through features like blockchain links (blinks), and building for intent by designing intuitive interfaces that anticipate user needs.

What is a "stablecoin sandwich" and how does it demonstrate blockchain efficiency?

A "stablecoin sandwich" is an innovative approach to financial transactions that utilizes cryptocurrency in the middle of a traditional fiat transaction. In the example given, a hotel reservation is paid for using cryptocurrency, allowing for instant payment and a discount, while the hotel still receives fiat currency. This demonstrates how blockchain can create efficiencies by reducing settlement times and offering cost savings.

What are blinks and how do they enhance blockchain product accessibility?

Blinks, or blockchain links, are a feature that allows crypto functionality to be integrated into any website. This means users can interact with blockchain products directly from familiar platforms, such as social media sites, without needing to navigate to a separate blockchain-specific application. This approach helps to "push crypto to the edge" and make blockchain products more accessible to a wider audience.

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