Ship or Die at Accelerate 2025: Lightning Talk: Daisy (Ray Lee - Daisy)

Daisy is set to revolutionize influencer marketing by leveraging Solana's blockchain technology, offering a groundbreaking solution that benefits both creators and brands. In a lightning talk at Accelerate 2025, Ray Lee, co-founder and CEO of Daisy, unveiled how their platform is transforming the way influencers engage with content and earn rewards.

Summary

Daisy has identified significant gaps in traditional influencer marketing, particularly in tying performance metrics to creator actions. The company's innovative approach involves rewarding creators for their engagement through micro-transactions, rather than flat-fee promotions. This system allows brands to fuel a network of creators, driving algorithmic performance on social media platforms.

The platform has already onboarded 2,000 creators, primarily from Web2, and is expanding into the Web3 space. Daisy's technology utilizes data from various social media platforms to create detailed creator profiles and facilitate targeted brand collaborations. This approach enables more efficient and effective influencer campaigns, with a focus on distribution rather than individual promotions.

One of the most exciting announcements is Daisy's transition to stablecoin payments on Solana. This move will enable creators to earn and potentially spend their rewards more quickly and efficiently, opening up new possibilities in the creator economy. The platform's success is evident in its rapid growth, with $300,000 in payments distributed to creators quarterly and plans for further expansion.

Key Points:

Innovative Reward System

Daisy's platform revolutionizes influencer marketing by implementing a micro-transaction based reward system. Instead of paying large sums for individual promotions, brands can now incentivize a network of creators to engage with their content through likes, comments, shares, and reposts. This approach not only makes it easier for creators to participate but also drives better performance on social media algorithms.

The system allows for more targeted and efficient campaigns, as creators can earn rewards for engaging with content that aligns with their audience and interests. This method of distribution leverages the collective reach of multiple influencers, potentially providing better results than traditional one-to-one influencer marketing strategies.

Data-Driven Creator Matching

Daisy's platform utilizes advanced data collection and analysis to create detailed profiles of creators. By accessing data from various social media platforms through OAuth connections, Daisy can analyze creators' behavioral patterns, content styles, and audience engagement metrics. This comprehensive approach allows for more accurate matching between brands and creators, ensuring that campaigns reach the most relevant audiences.

The data-driven approach also enables Daisy to provide valuable insights to brands, helping them optimize their influencer marketing strategies. By understanding the nuances of each creator's audience and engagement patterns, brands can tailor their content and campaign strategies for maximum impact.

Solana Integration and Stablecoin Payments

In a significant move towards Web3 integration, Daisy announced its transition to stablecoin payments on the Solana blockchain. This shift will allow creators to receive their rewards more quickly and efficiently, potentially enabling near-instantaneous payments for their engagement activities. The use of Solana's high-speed, low-cost blockchain infrastructure could significantly reduce transaction fees and processing times compared to traditional fiat payment methods.

The integration of stablecoins also opens up new possibilities for creators to manage and utilize their earnings within the crypto ecosystem. Ray Lee hinted at potential future developments, such as a Visa-backed stablecoin debit card, which could allow creators to spend their earnings directly from their Daisy wallet.

Rapid Growth and Platform Success

Daisy's platform has shown impressive growth and adoption since its launch. The company has shipped 30 updates to its app store in just seven months, demonstrating a commitment to rapid iteration and improvement based on user feedback. This agile approach has led to significant traction with both creators and brands.

The platform has already facilitated over 10,000 micro-transactions, representing a shift in the attention economy from promotion-based to transaction-based engagement. This high volume of transactions indicates strong creator participation and brand interest in Daisy's innovative approach to influencer marketing.

Facts + Figures

• Daisy has onboarded 2,000 creators, with plans to expand further into the Web3 space
• 51% of creators on the platform have 50,000 followers or more, indicating strong participation from macro and mega influencers
• Creators can earn up to $100 per minute or $6,000 per hour through engagement activities on the platform
• $300,000 in payments are distributed to creators every quarter
• The platform has generated $1 million in revenue from brands within the first seven months
• Daisy has worked with 50 clients through word-of-mouth marketing
• 10,000 micro-transactions have been facilitated on the platform
• The app has received 30 updates in the App Store within seven months
• Campaigns on Daisy have achieved view counts ranging from 20,000 to 100,000, up from typical counts of 1,000 to 5,000
• Cost-per-view (CPV) rates on the platform average between 1 to 2 cents

Top quotes

1. "We're doing this by rewarding creators for their engagement or common selection shares on a micro transaction basis."
2. "Easiest way to earn with my camera off."
3. "You earn $100 while brushing my teeth."
4. "Daisy pays for my groceries every week."
5. "We're shifting this mindset of the attention economy being about promotion to the attention economy and being about transactions."

Questions Answered

What is Daisy and how does it differ from traditional influencer marketing?

Daisy is a platform that revolutionizes influencer marketing by rewarding creators for their engagement through micro-transactions. Unlike traditional methods where influencers are paid large sums for individual promotions, Daisy allows brands to incentivize a network of creators to engage with their content through likes, comments, shares, and reposts. This approach not only makes it easier for creators to participate but also drives better performance on social media algorithms by leveraging the collective reach of multiple influencers.

How does Daisy use data to match creators with brands?

Daisy utilizes advanced data collection and analysis to create detailed profiles of creators. The platform accesses data from various social media platforms through OAuth connections, analyzing creators' behavioral patterns, content styles, and audience engagement metrics. This comprehensive approach allows for more accurate matching between brands and creators, ensuring that campaigns reach the most relevant audiences. The data-driven method also provides valuable insights to brands, helping them optimize their influencer marketing strategies for maximum impact.

What is the significance of Daisy's integration with Solana?

Daisy's integration with Solana represents a significant move towards Web3 adoption in the influencer marketing space. By transitioning to stablecoin payments on the Solana blockchain, Daisy enables creators to receive their rewards more quickly and efficiently, potentially allowing for near-instantaneous payments. This integration leverages Solana's high-speed, low-cost blockchain infrastructure, which could significantly reduce transaction fees and processing times compared to traditional fiat payment methods. Additionally, it opens up new possibilities for creators to manage and utilize their earnings within the crypto ecosystem.

How successful has Daisy been since its launch?

Daisy has shown impressive growth and adoption since its launch. The platform has onboarded 2,000 creators, generated $1 million in revenue from brands within the first seven months, and worked with 50 clients through word-of-mouth marketing. Daisy has facilitated over 10,000 micro-transactions, indicating strong creator participation and brand interest. The platform has also achieved significant improvements in campaign performance, with view counts ranging from 20,000 to 100,000, up from typical counts of 1,000 to 5,000, and cost-per-view rates averaging between 1 to 2 cents.

How much can creators earn through Daisy?

Creators on Daisy can earn substantial amounts through engagement activities on the platform. According to Ray Lee, creators can earn up to $100 per minute or $6,000 per hour by participating in campaigns. The platform distributes $300,000 in payments to creators every quarter, demonstrating the potential for significant earnings. Some creators have reported that their earnings from Daisy cover regular expenses, with one creator stating that it pays for their groceries every week.