On-chain activity
Moonly platform
Moonly is a platform that provides advanced tools for users to make informed decisions about their NFT investments.
Moonly
Moonly is a comprehensive NFT analytics and drop discovery platform accessible at moon.ly. While it covers several blockchains, Solana sits at the center of its product — the platform was originally built to help Solana NFT investors discover upcoming mints and track collection performance, and Solana remains the most prominently featured chain across its tooling.
What Moonly Does
At its core, Moonly aggregates NFT market data to help collectors and traders make informed investment decisions. The platform surfaces both upcoming and live NFT drops, pulling in metadata such as mint price, supply, launch date, and social engagement signals from Twitter and Discord. This gives prospective buyers a single destination to evaluate a project before committing capital rather than manually hunting across multiple marketplaces and social channels.
Beyond drop discovery, Moonly functions as an ongoing market monitor. It tracks floor price movements, trading volume, listing counts, and price change history for launched collections. The platform identifies "top movers" — collections with the sharpest gains or losses over a given window — giving traders a fast read on where momentum is forming or fading across the NFT market.
Key Features
Drop Calendar and Discovery Users browse upcoming drops filtered by chain, launch date, and collection type. Each listing surfaces key facts: mint price, total supply, project links, and current social signals. Collectors can submit their own projects to the calendar, broadening discovery coverage beyond just well-known names.
Market Analytics After a collection launches, Moonly continues tracking it. Floor price history, sales volume, listing depth, and undercut opportunities — situations where a listing sits below the prevailing floor, representing a potential arbitrage buy — are displayed for each tracked collection. This helps holders and traders monitor positions and spot entry points.
Alerts and Notifications Moonly supports customizable alerts for NFT drops and price changes. Users can set reminders for upcoming mints they want to participate in, reducing the risk of missing limited-supply launches that sell out quickly.
Holder Verification Bot For NFT projects that want to gate Discord access or rewards to verified holders, Moonly provides a wallet verification bot. The bot checks that a Discord user's connected wallet holds the required NFT before granting role access. This is a common need for Solana NFT communities, and Moonly offers it as a bundled utility rather than requiring projects to build or integrate third-party solutions.
Wallet Checker A standalone wallet analysis tool lets users enter any wallet address to view its NFT holdings across supported chains. This serves both individual portfolio review and due diligence use cases — for example, verifying what a team wallet holds or checking the holdings distribution of a collection's top holders.
Staking as a Service (Mission V2) Moonly built a staking infrastructure product it calls Staking as a Service, with the second version branded as Mission V2. This lets NFT projects offer staking rewards to their holders without needing to write and deploy their own staking contracts. Projects integrate Moonly's staking rails and configure reward parameters; Moonly handles the underlying mechanics. For Solana NFT projects, particularly smaller teams without deep smart-contract engineering resources, this lowers the barrier to offering staking as a holder incentive.
Raffle Functionality Community engagement tools include a raffle system that NFT projects can use for giveaways and whitelist competitions. These are common community-building mechanics in NFT ecosystems, and Moonly's implementation gives projects a plug-and-play option.
Announcement Catcher An automated tool that tracks and surfaces announcements from NFT projects, helping users stay current without manually monitoring dozens of Discord servers and Twitter accounts.
Multi-Chain Coverage
While Solana is the primary focus, Moonly extends analytics and drop discovery to Ethereum, Polygon, Near, and Aptos. This multi-chain approach reflects the broader NFT landscape where activity spans multiple networks, though the depth of Solana coverage is noticeably more developed given the platform's origins in the Solana ecosystem.
Business Model
Moonly operates on a freemium structure. Core analytics, drop discovery, and the wallet checker are free to use. Premium tooling is reserved for holders of Moonly's own NFT, creating a membership model where NFT ownership unlocks expanded platform access. This aligns the platform's incentives with its user base — the more valuable the platform becomes, the more valuable the membership NFT.
Team and Background
Moonly was founded in late 2021, with its founding date recorded as December 2021, coinciding with a period of significant activity in the Solana NFT market. The platform references Automatio — a no-code web automation tool — as its "father project." Automatio funded Moonly's development and continues supporting it, suggesting the same team built both products. Automatio's focus on web data extraction and automation aligns technically with the kind of data aggregation Moonly performs across NFT marketplaces.
Solana Ecosystem Fit
Moonly emerged during the 2021–2022 Solana NFT boom when projects like Degenerate Ape Academy, Okay Bears, and y00ts were generating significant volume and community activity. The gap in tooling for Solana NFT discovery and analytics was real at that time — most established NFT analytics tools were Ethereum-centric — and Moonly was among the early platforms filling that gap on Solana.
The platform's staking-as-a-service product speaks to a practical need within Solana's NFT ecosystem: many projects want to offer staking to their communities but lack the engineering bandwidth to build and audit bespoke staking contracts. By providing this as a managed service, Moonly reduces development friction for smaller teams.
The holder verification bot similarly addresses a common Solana NFT community requirement — token-gating Discord servers — in a way that integrates with Solana's wallet infrastructure. Phantom and other Solana wallets connect smoothly to verification flows, making the onboarding experience familiar to Solana-native users.
For Solana NFT collectors, Moonly provides a centralized lens on market data that would otherwise require visiting individual marketplace UIs — Magic Eden, Tensor, and others — and manually comparing metrics. The aggregation layer saves time and surfaces patterns, particularly the "top movers" view, that are harder to spot when data is fragmented across platforms.
Activity on the platform's social channels appears to have slowed from peak NFT market periods, reflecting broader NFT market conditions since 2022. However, the core platform remains operational, the website resolves, and the tooling is still accessible for Solana NFT projects and collectors who use it.
Contents
- What Moonly Does
- Key Features
- Multi-Chain Coverage
- Business Model
- Team and Background
- Solana Ecosystem Fit
Solana Token Markets