Bity (Bitybank)

Bitybank is a Brazilian crypto-native digital bank that combines cryptocurrency trading with everyday banking services, operating as the consumer-facing product of Bitypreço, a company founded in 2018 by Ney Pimenta and headquartered in Franca, São Paulo. The platform launched in November 2022 after Bitypreço acquired Biscoint — Latin America's largest cryptocurrency price comparison marketplace — using that infrastructure as the foundation for an integrated banking and trading experience. Bitypreço began in 2018 as bitPreço and grew to become one of Brazil's leading crypto exchanges, at one point handling roughly 13% of all Bitcoin transactions in the country, with fivefold growth in new user registrations between 2020 and 2021. In July 2022, Bitypreço acquired Biscoint and brought in Thiago Nigro (known as Primo Rico, a prominent Brazilian personal finance influencer) as a partner through his Grupo Primo investment vehicle; that November, Bitybank launched as a unified digital banking and crypto trading product. The company currently operates two subsidiaries — Biscoint and Bitybank — employs approximately 42 people, placed third in the 2022 CriptoAwards, and won best Brazilian exchange in the 2023 Livecoins Awards. Bitybank functions as a full digital banking account alongside a crypto exchange: users hold Brazilian reais (BRL) and cryptocurrencies in a single account, move money instantly through Brazil's Pix payment rail, and trade more than 150 digital assets in the app. The exchange offers two trading modes: express purchases (marketed at zero trading fee) and an advanced interface under the Bitypreço brand supporting market and limit orders. The platform integrates Lightning Network support for faster Bitcoin payments, offers BRL deposits and withdrawals, requires KYC verification on account opening, and serves both individual and corporate customers with different fee tiers. The flagship differentiating product is a prepaid Mastercard whose cardholders earn up to 10% cashback in cryptocurrency depending on account tier and referrals. Solana (SOL) is explicitly listed alongside Bitcoin and Ethereum as one of the cashback reward currencies available on the card, in addition to being available for standard trading. Founder Ney Pimenta has described digital banking as a great success in Brazil and positioned the cashback model as an onramp to crypto adoption and DeFi. Bitybank supports Solana (SOL) as a tradeable asset across its 150-plus cryptocurrency catalogue; its Solana exposure is limited to custody, trading, and reward distribution of SOL tokens as the platform does not deploy on-chain programs on the Solana network. Bitybank is a Circle Alliance partner, providing access to USDC infrastructure across multiple chains including Solana. The Bitypreço group operates several related products: Biscoint (Latin America's first and largest crypto price comparison platform), Bitypreço Advanced (a professional web trading interface for active traders), Bity Payments (an international digital dollar transfer service avoiding Brazil's IOF currency tax), and BityCaaS — Crypto-as-a-Service — a B2B product allowing businesses to embed cryptocurrency services into their own platforms using Bitypreço backend infrastructure. On security, the platform documents two-factor authentication, private key custody, and CryptoSteel physical private key backup devices, and emphasizes cold wallet storage for user funds; no third-party security audits are publicly disclosed in available sources, which is common for Brazilian exchanges of this scale. Bitybank positions itself in a rapidly growing Brazilian crypto market where the country maintains one of the highest crypto adoption rates in Latin America, driven partly by inflation concerns and the success of digital banking platforms; its strategy of wrapping crypto in familiar digital banking UX with cashback incentives, Pix integration, and a debit card is a direct response to friction that has kept mainstream Brazilian users from engaging with traditional crypto exchanges.