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Breakpoint 2023: IP Development and Brand Building in Web3

Insights from gaming professionals on the development of intellectual property and brand building in the Web3 space.

The notes below are AI generated and may not be 100% accurate. Watch the video to be sure!


During Breakpoint 2023, a panel discussion on the topic of IP development and brand building in the Web3 sphere unveiled valuable insights from industry professionals at the Solana Foundation, Trailblazer Games, and Reavers. The conversation explored the transition from traditional web2 environments to the innovative web3 space, highlighting how games and branded content are influencing and evolving within this new digital landscape. Speakers shared their personal journeys into Web3, the challenges and advantages of launching NFT collections, and their ambitions for their respective IPs. Ultimately, this panel underscored the significance of community engagement, deliberate brand narrative, and the potential of Web3 technology to redefine gaming and brand interaction.

Key Points:

Community Engagement and Brand Loyalty in Web3

The discussion emphasized the paramount importance of community engagement in the Web3 environment, which markedly differs from web2 due to direct interactions between creators and the audience. Panelists shared that in Web3, communities are deeply involved in the developmental stages of IP, offering immediate feedback that can significantly shape the direction of a project. This creates an intense sense of participation and investment among community members, leading to strong brand loyalty and advocacy.

The Challenges of Web3 IP Development

Panelists highlighted several challenges of developing an IP in the Web3 space. Unlike traditional gaming environments, where there are more predictable development cycles, Web3 projects must balance building a high-quality product with the expectations of a community looking for constant engagement and rapid updates. Additionally, a successful IP must reflect the culture and ethos of the Web3 community to resonate and achieve longevity. Balancing these factors requires a nuanced understanding of the Web3 landscape.

Web3 Enables New Avenues for Growth and Cross-Media Opportunities

The speakers discussed the future of their projects and IPs, touching on the potential for growth beyond gaming. They delved into the possibilities of expanding into other media forms, such as TV shows and merchandise, drawing parallels with established IPs like Star Wars that have successfully crossed into multiple domains. The flexibility and adaptability of Web3 provide unique opportunities for extending the reach and influence of their project's IP.

Facts + Figures

  • The panelists included professionals from the Solana Foundation, Trailblazer Games, and Reavers.
  • Web3's community engagement differs significantly from web2, allowing for more direct interaction between game developers and players.
  • The concept of community is key in Web3, as supporters often contribute significant energy and passion to the projects they are involved with.
  • NFT collections serve as a tool for both brand building and community engagement within the Web3 space.
  • Web3 IP development and brand building can be particularly challenging due to the expectation of constant updates and community involvement.
  • Some of the advisories for those looking to build an IP in Web3 include having fun, staying focused on your vision, and building something that resonates with your personal experiences and knowledge.
  • Marketplaces and in-game features within Web3 games are an evolving space, with community dynamics influencing development and marketing strategies.

Top quotes

  • "The community side of it is definitely what you can have an IP in your head but if nobody believes in it, it's not gonna matter." - Employees, Cofounder & COO, Reavers
  • "I think the biggest winners of the big IPs that are going to be web3 are going to be native IPs." - Tariq Malak, Creative Director, LOWLIFE FORMS
  • "The north star when you build such IPs, to be able to cross over cross-media and also to merge." - Tariq Malak, Creative Director, LOWLIFE FORMS
  • "As soon as you build with the community, that's when you lose focus on what you're building, and as soon as you build in silence, then you're going to lose the community." - Employees, Cofounder & COO, Reavers
  • "Our biggest objective right now as a company has become to mainstream... the technological advantages of web3." - Peter Soderbaum, Creative Director, Trailblazer Games

Questions Answered

What makes Web3 different from web2 when it comes to gaming?

Web3 gaming allows for unprecedented interaction between game developers and their audience, giving community members a sense of direct involvement in the development process. This new dynamic creates stronger brand loyalty and can significantly influence the direction and success of a game.

How important is community involvement in Web3 gaming?

Community involvement is critical in Web3 gaming. The active participation of community members can drive the project forward with their passion and energy, providing feedback that shapes the game's development. The community's investment in the success of the game can also spearhead brand advocacy and growth.

What are some challenges associated with Web3 IP development?

A notable challenge in Web3 IP development is coordinating high-quality game creation with community expectations for continuous engagement. Developers must design their IPs to resonate with Web3 culture to succeed, which sometimes involves prioritizing narrative consistency and technological innovation to keep up with rapidly changing community dynamics.

What future opportunities do game developers see in Web3?

Game developers view Web3 as a stepping stone to broader multimedia opportunities, drawing from examples like "Star Wars" which expanded beyond its original format into a comprehensive brand. The adaptability of Web3 allows them to envision expansions into animated series and merchandise, leveraging their IP across various platforms.

What advice do panelists offer to those wanting to build an IP in Web3?

The key piece of advice offered by panelists is to engage with the community and to not be afraid to ask for help. Web3 welcomes collaboration and sharing of knowledge, and connecting with experienced individuals in the space can significantly aid in navigating the complexities of IP development. It is also essential to combine this outreach with a focused vision for the project, ensuring brand integrity and deliverability.