Torque

Torque is an onchain incentive infrastructure platform built on Solana, designed to replace guesswork in protocol growth with measurable, programmable outcomes. Founded in February 2024, the project positions itself as the revenue infrastructure layer for the Solana ecosystem — a system where every marketing dollar is traceable onchain and growth operates as composably as DeFi itself.

The core premise is straightforward: protocols deploying incentive budgets on Solana have historically lacked verifiable attribution. Torque addresses this by processing onchain data through an AI agent that identifies churn risks, recommends appropriate incentive structures, and deploys campaigns autonomously. Campaign results feed back into the system each epoch, enabling continuous optimization rather than one-off spend.

How It Works

Torque's platform centers on four modules: a Dashboard for tracking campaign performance, a Campaigns tool for launching structured offers, an Audiences module for segmenting wallets based on onchain behavior, and a Rewards system for distributing incentives permissionlessly.

Underpinning these are six deployable primitives that protocols can embed directly into their applications:

• Leaderboards: Real-time ranked competitions driven by user-generated metrics, encouraging sustained engagement
• Raffles: Activity-weighted ticket drawings with inline claim functionality, rewarding volume or frequency without guaranteeing winners
• Rebates: Cashback mechanisms claimable inside the host product, tying reward delivery to continued usage
• Gifts: Targeted one-time distributions to specific wallet segments identified through onchain data
• Referrals: Viral growth loops embedded in the application itself, creating peer-driven acquisition
• Custom: User-defined qualifying events and payout formulas for protocol-specific growth goals

This flexibility means Torque functions across Solana's diverse application layer — DEXs and trading terminals, perpetual futures platforms, token launchpads, and asset trading applications have all deployed its tooling.

Traction and Clients

Torque's platform has processed over 1,400 campaigns since launch, driven more than $5 billion in volume across its incentive programs, and distributed over $10 million in rewards. The company reports a 5x average ROI across campaigns, with data suggesting reward claimers are 9.4 times more likely to convert into power users of the underlying protocol.

Clients include Raydium, Axiom, Metaplex, and USD1, alongside broader Solana Foundation partnership programs. The Frontier Traders campaign — run in partnership with the Solana Foundation — had processed more than $1 billion in spot and perpetuals volume across tokenized equities as of August 2026, illustrating the platform's capacity to support high-throughput, multi-venue incentive structures.

Funding and Recognition

Torque raised $3 million in seed funding and won the Infrastructure Track at the Colosseum Accelerator in May 2024, competing among more than 1,300 hackathon participants. Backers include 6th Man Ventures and Solana Ventures.

The Onchain Attribution Case

The team's core argument is that blockchain infrastructure should serve as the authoritative record for user actions and rewards. Traditional Web2 marketing relies on unverifiable attribution and intermediary platforms; Torque creates cryptographically verifiable proof of campaign ROI. For protocols deploying meaningful incentive budgets, this shift from opacity to verifiability represents a structural change in how Solana's growth economy operates.

By making the reward-to-behavior link auditable and the incentive logic composable, Torque aims to establish a standard for protocol growth infrastructure on Solana, where campaigns can be launched in under 24 hours and measured against real onchain outcomes rather than platform-reported impressions.